We worked with Sunglass Hut to concept and execute a campaign that put them in front of a new audience. We tapped musician, poet and actor Dua Saleh to put their own fashion twist on the brand’s latest range of eyewear. The imagery and video content launched in stores for Sunglass Hut.

We also curated a selection of sunglasses for Sunglass Hut to display in store as well, the “Hypebeast Curated Selection” helped shine a light on a new, custom assortment of sporty, avant-garde sunglasses at the stores.