Hypegolf Clubhouse opened for three months in Soho and put golf on a new trajectory. We curated golf brands that were re-inventing the wheel, combining golf and streetwear in new ways and pushing the needle on traditional outlooks. I worked with an incredible team to concept the store, design it and a fabrication partner to build it out. The store was open as a retail space and in the evenings we curated panels, happy hours and time with pro’s to get people swinging on the simulator. We introduced a lot of people to golf that summer, it was a memorable one.