For this campaign we focused on launching National Geographic’s ocean-inspired lifestyle collection. We concepted, produced and executed content around the collection drop as well as an installation and a launch event. We opened a space for the collection to live alongside the installation for a week as well. The installation used visual projections to highlight polar ecosystems. Profits from the collection went to a non-profit whose mission is to protect and illuminate our world through exploration, research and education. From sell through of concept to execution I worked with many different teams, talents and artists to build the structure for this project, execute it and make the launch a moment.