When reaching out to Martine, I was curious if she was going to be excited about the potential of this collaboration, but as she later told us, “It’s a natural fit, at MR we’ve played with codes and graphics around pub culture for a long time, so it was great to get our hands on this.” We worked on the collection for several months and the shoot took place at one of Martine’s favorite snooker bars in London.

The Stella x Martine Rose collection consisted of a t-shirt, buttoned shirt, cap, jeans, a bottle opener and a one of one hand-made jacket. “We wanted something that felt like an authentic aviator jacket leather. It’s embroidered on the back, has embroidered patches on the sleeve, the bottle tops are hand sprayed or custom printed, and hand smashed flat, then hand riveted on…the team took shifts applying it all. Its a labour of love and completely bespoke.” We hosted a giveaway for the jacket and there was one lucky winner.

We launched the collection with a press event where we brought a bit of the snooker club to New York and of course guests enjoyed Stella and pub inspired snacks while they browsed and shopped the capsule.