Who would you work with if you could work with anyone, anywhere in the world? This is what we asked digital artist Rodolfo Hernandez, a Mexico City based 3D artist. He thought of a few names, fellow creatives he’d been admiring from afar, and a beautiful journey began.
We connected the artists, challenged them to create digitally rendered artwork inspired by Porche’s messaging, ‘Soul Electrified’ and let them cook. Hernandez, Brothers and Walia created four digital works highlighting the brand’s focus of electrification. The resulting pieces depict elements of the Porsche Taycan – motor components, the frame and the interior – and given human-inspired traits such as muscle, skeletal features, veins and vessels. The artwork mimics how electricity can connect car and driver with the exhilarating experience of being transported to new destinations.
The digitally rendered pieces, made in collaboration with artists Rodolfo Hernandez, Travis Brothers and Isha Dipika Walia, were displayed on massive lightboxes that fully showcased the intricate detailing achieved to create these awe-inspiring visuals. To celebrate, we took over a space where guests could enjoy the art, food, drinks and music provided by New York’s own DJ Niara Sterling.