For this project we worked with Willy Chavarria (who uses Squarespace for his site) to give an inside look at what’s going on in his mind and with his team and he prepares for fashion week. It was a natural brand integration. “You can talk to people for hours about something but they won’t really hear you,” he says. “But if you show them a beautiful picture that’s telling the story, they will not only hear you, but they will feel you.” We got to meet the people he surrounds himself with and casted them as well, to him they are an extension of his brand. “Endurance has always been a big part of the brand. I like to celebrate people who endure hardships. It creates a kind of beauty in people.There’s beauty in endurance.”